The new Vice President, Region Development will oversee operations for RE/MAX in 15 western U.S. states

DENVER , April 11, 2022/PRNewswire/ — RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, today announced the hiring of Ben Fairfield as Vice President, Region Development for the West Region.

Fairfield has over 16 years of wide-ranging experience in the real estate industry, most recently having launched and built the SUCCESS Coaching program for SUCCESS Enterprises, a subsidiary of eXp World Holdings, Inc. Previously, Fairfield served as the Director of Expansion and Sales at United Home Group growing operations in over 20 states with more than 90 offices. He also served as CEO of Keller Williams Realty Coeur D’Alene, where he led the brokerage to a 334% increase in sales and grew agent count by 103%. Earlier, he was Sales Manager of Century 21 Beutler & Associates, where he built the largest Century 21 office in the world out of over 8,400 offices at the time.  

A licensed broker with experience navigating the ups and downs of the housing market, Fairfield knows what resources agents and brokers need to be successful. In his new role with RE/MAX, LLC, Fairfield will oversee regional operations in the company’s West Region, working with franchisees to drive growth and success in 15 states from Hawaii to the Dakotas. His primary focus will be to help RE/MAX franchisees leverage the power of the brand to grow their brokerages and the network.

“With his years of experience of helping agents increase productivity and brokers scale their businesses, Ben is a fantastic addition to the leadership team here at RE/MAX, LLC. He knows how to inspire, how to help brokerages grow, and what is needed to support successful real estate offices,” says Amy Lessinger, Senior Vice President, Region Development. “Ben brings a wealth of knowledge about the franchise system and most importantly, a history of success in helping business owners achieve their goals.”

Having served various leadership roles at other real estate companies, Fairfield noted he was drawn to RE/MAX for the strength and consistency of the brand.

“RE/MAX has a solid track record of success. A lot of other brands are the new kid on the block, but I’ve seen a lot of companies hit metrics right away and then aren’t around five, 10 years after they started. RE/MAX hasn’t wavered,” he said.  “They’ve evolved but kept their identity along the way, and that’s really what impressed me and drew me to take the next step in my career with this brand. I’m excited to be a part of the RE/MAX growth story and its next chapter.”

About the RE/MAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in almost 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit For the latest news about RE/MAX, please visit


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