Here’s Everything You Need to Know About IKEA’s Big Bet on Smart Home Technology

Each year, IKEA conducts hundreds of home visits in multiple countries to gain a better understanding of its customers—in 2019, the company spent about 300 hours in homes, and it bolstered its insights with 33,500 interviews for its annual Life at Home report. This research is part of what makes IKEA so influential—and now it’s […]